HOLISTIC SITE STRATEGY

A well-designed site is more than just a layout of buildings and pathways--it’s a destination, a carefully crafted sense of place that connects people to their surroundings and to each other. Thoughtful site design integrates buildings with their orientation and the intermediate spaces between them, shaping experiences that inspire, energize, and restore. By aligning with natural views, maximizing connections to nature, and fostering seamless movement, a site becomes more than a functional space—it becomes a destination worth revisiting.
Imagine a campus, park, or venue where Discovery unfolds along winding paths with purposeful and integrated wayfinding and signage, Movement flows effortlessly through intuitive layouts, Connection is nurtured in vibrant gathering areas, and Rest is found in serene retreats. By weaving together the placement of structures and open spaces, site design creates a sense of balance, inviting visitors to engage fully with their environment. Flexible and intentional, these spaces transform into hubs of inspiration, innovation, and shared purpose, leaving a lasting impression on all who visit.

Scientifically, site design that prioritizes connection, movement, discovery, and rest plays a pivotal role in fostering emotional and neurological responses that leave a lasting impression and encourage people to return or build community. Here's why:

1. Dopamine and Memory:
   Experiences tied to novelty, beauty, and discovery trigger dopamine release, reinforcing positive memories and motivating repeat visits. A site that offers dynamic, layered experiences—such as surprising vistas or interactive spaces—stimulates curiosity and reward, leaving visitors eager to return.
2. Oxytocin and Connection:
   Spaces designed to facilitate interaction and social bonding activate oxytocin, the "connection hormone," which strengthens relationships and fosters a sense of belonging. Gathering areas like plazas or shaded communal zones encourage meaningful connections, building a stronger sense of community.
3. Movement and Well-Being:
   Encouraging movement through pathways, open spaces, and activity zones boosts endorphins and reduces stress, making visitors feel more energized and emotionally attached to the space. This physical engagement also improves cognitive function, leading to greater creativity and productivity in spaces like campuses or parks.
4. Rest and Cognitive Recovery:
   Areas designed for rest and reflection allow for mental rejuvenation by reducing cortisol, the stress hormone, and promoting emotional balance. Serene, restorative spaces like meditation gardens or quiet seating areas help visitors reset and recharge, fostering loyalty and appreciation for the site.
5. Connection to Nature (Biophilia):
   Direct interaction with nature, whether through views, landscaping, or natural materials, has been shown to lower stress, improve mood, and enhance cognitive performance. A site that integrates natural elements creates a calming, restorative environment that encourages people to linger and return.

By leveraging these scientific principles, site design can create spaces that resonate deeply with visitors, forging emotional connections that transform a location into a cherished destination. For clients, this means fostering loyalty, repeat engagement, and a thriving community where people feel inspired, connected, and eager to return time and again.

PROJECT HIGHLIGHTS

Salvation Army Ray and Joan Kroc Corps Community Center*

Mission Community Church*

Foothills Christian Church

World Deliverance Outreach Ministries

First Baptist Church of Tempe*

CrossWalk Church

Heritage Lutheran Church- Gilbert

St. Mark Lutheran- Phoenix

OTHER NOTABLE RELIGIOUS & NON-PROFIT PROJECTS:
Salvation Army Social Services Center- Phoenix, AZ*
Church of the Advent- Sun City West, AZ*
Cross of Christ Church- Anthem, AZ*
​Pilgrim Lutheran- Mesa, AZ

*Projects completed with previous employer- DFDG Architecture